Here is where I spent much of my time with my reps. In planning alongside them, I was able to better understand their challenges and identify where I could help them. Regional trade shows are where buyers are making most of their buying decisions, begging for a strategy from you and your rep. Do you have the tools that allow your rep to both represent your brand well and maximize their chance for success? Love to share ideas with you here…
o Brand ambassadors and experts with your fabrics and styles
o Presenters of product – how to lay a line down
o Regional trade show specialists driving business
o At following up and getting the pre-book PO's
o Managing all their accounts from start to finish
o Earning tournament business
This is a part of the business where several companies fall short. They host maybe two sales meetings a year and get their reps in and out in a day or two. They spend very little time on the sales process…only product. Let me share some ideas for not only your sales meetings, but for the sales cycle that will help give the reps a renewed outlook on your products.
For reference, I spent 10 years as a PGA Golf Professional, all those years as the buyer & merchandiser. From there, I went on the road as a rep and covered 5 ½ states for 6+ years. This led to management and a ton of sales & operational experience. I spent a lot of time on the above training points with teams I have managed and realized excellent results.
In the end it is all about revenue and market share. Good reps can be tricky to find and tough keep, but very necessary. I have lived this challenge and can speak from experiences. There are some adjustments to make that will absolutely help.
Is your 3PL shipping on time?
Are they packing cartons correctly and to your liking?
Do you have a custom carton & packing strategy?
How good and reliable is the data you get back from their warehouse management system?
Are they electronic data interchange complaint?
In my tenure in this business, I have managed four different 3PL solutions. While they are a great option to owning your own warehouse, they need to be managed carefully so costs do not get out of control, and service remains at a high level. I’d love to know what the % to your net revenue shipping is costing you…do you know? What is your target %?
My journey through this industry had me managing 4 different ERP systems. I took more of a sales –friendly approach to how reports were generated & delivered, the allocation rules were structured, and business rules were set.
Here is an area I have extensive experience. Choosing the right solution is critical. Making sure you are ready to integrate is of the utmost importance. And finally, having a key inside capable person to manage this is paramount. Love to help here.
Does the program meet your needs?
Do you have the bandwidth…someone inside that manages this tool?
Do you feel the software is worth the spend?
There are a few ways a company can handle this. A software tool is just one of them. Let's explore this area a bit further to determine if this is the best solution for you.
Here is another area where I have considerable experience. This is such an important part of any business. I have some great concepts here that have worked well for several companies.
o Photo-shoots for your catalog
o Meet & greets for the PGA Show
o Pro-Am event
I have extensive experience with events and event planning. A properly planned event can be a nice revenue generator. I can show you a way to do this for much less than you think. Let's look to see if this makes sense…